top of page
Writer's pictureedwardsetyadarma

Going Forward

TL;DR: Mercury Media Group now offers marketing agency services going forward, to help you win loyal customers with effective strategy, content, audience, and insights. Give us a shout if you're looking to explore markets in Surabaya/East Java/Indonesia.


Download our new Company Profile (attached).


--


"My business needs help with promotion. Where do I start?"


Most radio stations would probably answer that question with a certain number of radio spots, talkshows. and some other programs. With some social media and event services on top.


That's also what we used to do at Mercury Media Group. With 9 radio stations in 5 cities, there's plenty of "radio" to offer to potential clients.


However, we realise that it doesn't really answer the question. Any effective marketing campaign doesn't start with solutions, just as any good doctor doesn't start treating patients with prescriptions. Instead, they first ask, verify and diagnose.


To effectively win customers, we must start with actually understanding the customers. What triggers them to make a purchase, what benefits they seek, what challenges they face, how they ultimately choose which product/service to purchase, etc. In short, we must first know the buyers.


This research is then analysed to form Buyer's Persona. Adele Revella has written a definitive guide on this.


Once we know the buyers, we can then form coherent marketing campaign strategy. This is where our content production capabilities make sense. The emotional video ads we produce. The catchy jingles we create. The talkshow podcasts we record.


This is also where we use the most appropriate media to solve the client needs. Anyone that says Radio is always the best answer to your promotional needs must be either naive, or disingenuous.


We believe that each format of media, whether broadcast radio, on-demand online content, on-ground events, and even out-of-home branding reaches and engages with different and yet complementary audience. Each medium has unique strengths and commands attention in different contexts.


This means while our radio roots means clear strength in radio ads, it really shouldn't limit our tools in serving client needs. And it doesn't. We have used Own, Paid, and Earned Media and will do even more with our new branding agency arm: MediaGoods.


Hence we at Mercury Media Group are excited to announce our expanded vision going forward: We help you win loyal customers with effective strategy, content, audience, and insights.


Let's make it work. If your business wants to win customers in Surabaya/East Java/Indonesia, let's discuss!





123 views3 comments

Recent Posts

See All

3 Comments


When I was an MBA student, MBA Assignment Help was crucial in managing my coursework effectively. Their expert guidance helped me understand complex topics and craft high-quality assignments. The personalized support ensured that each assignment met academic standards and was submitted on time. For any MBA students struggling with their workload, I highly recommend visit myassignmenthelp for professional assistance. Trust MBA Assignment Help to enhance your understanding and ensure your assignments are top-notch, allowing you to excel in your MBA program with confidence.

Like

hillgibson04
Mar 31, 2023

Americans lost $56 billion to scammers in the last year, and credit card and other types of financial theft have increased by more than 70%. Most of us are unsure of how to handle crooks' persistent, highly sophisticated frauds. According to a recent poll, 79% of Americans believe they are not protecting their identity online as thoroughly as they should. There are multiple categories of fraud that are the foundation for practically all scams, even though there are much too many other kinds of financial fraud to be aware of. Here are some pointers on spotting financial fraud and defending your money from thieves. In addition to this, if you are a student looking to overcome your academic complexity, you…


Like

ilsayston
Mar 28, 2023

Students take courses with "Assignment helper in australia," a service. Several studies have noted that essay focuses on the mind and conduct about each other. Let's think about how they differ from each other. Under the guidance of a quality maker, I will take an online test under my ace online classes to help treat student problems. However, it is fascinating to realize that many students are not able to attend class correctly and with full concentration. To assist you in finding a Free write my assignment for me is unreasonable. Developing your own skills and knowledge is vital to completing your own tasks. If you have difficulty with an assignment, I will help you work through and understand the…

Like
bottom of page